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About Us

Craig Emslie is the founder of SalesMatch, a white-glove sales recruiting firm helping SMBs scale through world-class sales talent. A former NCAA Division I swimmer and Olympic hopeful, Craig brings the same discipline and drive to business as he did to athletics. His international experience and high-performance mindset define his leadership in sales and entrepreneurship.

Helping Professionals and Businesses Build Stronger Sales Careers

Craig Emslie is focused on the people and skills that drive success in sales and business. With an interest in sales recruitment, professional development, and career growth, Craig shares practical insights that can help sales professionals improve their approach and build stronger long-term careers.

Success in sales is about more than meeting targets. It requires communication, relationship building, adaptability, confidence, and a clear understanding of customer needs. Craig Emslie explores these areas to provide useful ideas for professionals looking to strengthen their skills and businesses seeking effective sales talent.

Areas of Focus


  • 01. Sales Recruitment
  • Helping businesses understand the qualities and skills that contribute to strong sales teams.
  • 02. Career Development
  • Sharing practical ideas that help sales professionals improve their skills and prepare for new opportunities.
  • 03. Sales Skills
  • Exploring communication, relationship building, negotiation, adaptability, and other essential sales skills.
  • 04. Business Growth
  • Discussing people-focused approaches that can support stronger sales performance and sustainable business growth.

Build Stronger Sales Teams. Grow Stronger Careers.

Explore Craig Emslie's insights on sales recruitment, professional development, and the skills that support long-term success.